Entrepreneurs

Bamboo will support you through the following areas of building a successful company:

• Testing and Developing an Idea
• Structuring a Company
• Product Development and Management
• Sales and Marketing
• Mentoring and growth support
• Regional Expansion Exit Strategy

Step 1: Testing and Developing an Idea

The business idea should be scalable and show potential for growth, not just in a local market, but across the Asia region. It should be unique, original and be an idea you are passionate about. We at bamboo help you focus on addressing the issue of Price, Place, Price, Promotion and Positioning.

Step 2: Structuring the Idea - Business Plan Document:

Write a detailed business plan to flesh out your idea and ensure it can be a viable business.You can find our Bamboo Business and NDA templates on our website: www.bamboo-assets.com/application

Step 3: Go or No Go

Bamboo will work with you in further exploring the idea, answering some of these typical questions:

• What do my customers look like in the market segment / industry I propose to enter?
• Are we able to create value for our customers, How are we intending to capture them?
• Who holds the value-capture power in the industry you are entering -- buyers, suppliers or others?
• How do we differentiate ourselves from our competition?
• How will we measure our prospective customers base for the product or service?
• What is our volume / sales projections?
• How do you understand the market, and the penetration thereof?
• How will you measure and manage capacity?
• What is the cost of acquiring a new customer?
• What kind of skills will you want to procure from your team members to complement your own?

Step 4: Structuring a Company

Incorporation and Patents Guide:
Bamboo will work with our clients to ensure that all the incorporation and correct patents are put in place.

Financial Model

Learn about the various types of debt and equity financing that an entrepreneur should consider, their various pro’s and cons, and how to raise finance from these sources. Bamboo will help you look outside of capital, how much money we need to raise, what determines value, and what milestones are achievable and drive your valuation.

Step 5: Product Development and Management

Bamboo’s services involve much more than simply advising you on product development and marketing strategies. Instead we take a systematic approach that provides for improved, direct connections.
Bamboo’s services include:

• Product feasibility assessments
• Product development
• Product design
• Project management
• Product creation
• Distribution and channel development

Step 6: Sales and Marketing

Bamboo believes that for start-up organizations, both the Sales and Marketing components need to be broken down into the following steps:

• Markets: How much do we really know, are we clear about the short, medium and long term market outlook?
• From a Macro perspective are there institutional, industrial or corporate markets beyond normal retail channels?
• Competition: Who are they? What are the trends in the market? Are thy profitable? How will we differentiate ourselves? What is the floor and ceiling pricing? What substitutes are there?
• Distribution: How will we move the product? Are there unbranded opportunities?
• Supply Chain: Will we be confined by raw material issues? How do we simplify our product to gain more buying power and reduce our supply needs?
• Positioning: Where does the product / service fall in relation to the total market? What market position are we targeting (High end for a premium)?
• Promotion: What promotion tools / channels make the most sense to promote our product?
• Pricing: What is our floor and ceiling pricing? Will we use variable pricing for different markets or customer segments? Discounting can be dangerous, how to apply if, what and how?
• Service Delivery: What service level metrics will you put in place, both internally and externally? How will we capture and use this data?
• Financing: What is the best capital structure to put in place?
• Strategy: Customer Loyalty, increasing sales to existing customers?

Step 7: Mentoring and Growth Support

The process of mentoring and coaching has been described as continuous, not a one time event. Bamboo have developed through extensive business practice the key elements that drive growth and more importantly the factors that support and drive sustainability.The key elements of mentoring include, advisor, sponsor, tutor, advocate, coach, protector, role model and guide.
At Bamboo we provide:

• a working environment that promotes open dialogue and confidence.
• motivation for job performance, creativity, with the acceptance of the individuals role and responsibilities.
• Professional growth and development
• Developing awareness and sensitivity to social and economic changes
• Developing a competency model that is tailored to meet the industry and socio- economic demands

Step 8: Regional Expansion

Bamboo work on a cross-functional program to ensure that the roll-out program is concise, and tailored for each new target market. Bamboo will work on the following areas per targeted market:

• Industry Characteristics:
• Understanding the Customer Base
• Product / market / customer strategy, positioning and pricing
• Supply Chain and Distribution Model
• Operational Risk Assessment:
• Transferability of competitive advantage
• Cultural differences and HR Practices.
• Organization Structure and Management Practices
• Business Law and Auditing
• Growth model including Acquisition

Step 9: Exit Strategy

Bamboo work closely with you to understand how and when to put together an exit strategy, and execution thereof.
Bamboo Exit Strategy models:

• Lifestyle company
• Selling
• Acquisition
• IPO

explore the potentail of your idea email us:
ideas@bamboo-assets.com